The M.B.A. in Digital Marketing is a postgraduate management program designed to equip students with the skills and knowledge required to plan, execute, and manage marketing strategies in the digital space. The course focuses on leveraging digital platforms, social media, search engines, email marketing, mobile marketing, and web analytics to enhance brand presence, engage customers, and drive business growth.
The program combines core management subjects such as principles of management, marketing management, finance, human resource management, and organizational behaviour with specialized digital marketing topics including SEO, SEM, social media marketing, content marketing, email marketing, e-commerce strategies, digital advertising, brand management, and marketing analytics.
Typically conducted over two years and divided into semesters, the course includes case studies, live projects, internships, and industry interaction, providing practical exposure to real-world digital marketing campaigns. Students develop skills in strategic planning, campaign management, data-driven decision-making, communication, and leadership, preparing them for managerial roles in digital marketing across industries.
Career Scope
Graduates can pursue careers as Digital Marketing Managers, SEO/SEM Specialists, Social Media Managers, Content Marketing Managers, E-commerce Managers, Marketing Analysts, and Brand Managers in sectors such as IT, e-commerce, media, advertising, retail, and consultancy.
Conclusion
M.B.A. in Digital Marketing prepares students for dynamic careers in online marketing and digital business, offering opportunities to work with global brands and innovative digital platforms.
